About Us

True Beyond Design is located in Tokyo, Japan and is dedicated exclusively to the retail of products that are of good design.

What makes a design good or bad?  That’s exactly the type of question that we’re trying to explore.  We believe that good design, first and foremost, must be functional.  What good is a product if it just looks good but is difficult to use or doesn’t work?  Our second motto is simplicity.  Leonardo de Vinci once said “Simplicity is the ultimate form of sophistication”.  We want to explore this further as we too agree that the most frivolous form follows function.

With these two principles in mind, True Beyond Design is devoted to comb through the urban jungle of Tokyo and scour the World Wide Web to provide you what we think are products of good design.